To keep you on your toes, remember that SEO is the source of driving organic traffic and how to drive immediate traffic is by paid advertisement.
We have learned about organic, or unpaid ads, so let’s describe what paid traffic is. Paid traffic methods are popular if you are interested in generating a decent ROI by selling products or getting the word out about a new product or service. You may hear the acronym Search Engine Marketing or SEM instead of SEO, but don’t get too confused as SEM is exclusively for Paid advertising and NOT unpaid. It can get a bit confusing since it is not an EXACT science rather an integrate of both SEO and SEM.
One way to help improve traffic to your page by paying to advertise by PPC (Pay-Per-Click). Useful in increasing activity immediately, this method can be effective in certain cases. With the Pay-Per-Click method, putting your ads in search engines like Google, you are able to drive instant traffic to your website. It sounds easy to throw up some ads but it can get really in depth, as it is important to research and test which keywords and advertisements are used to drive traffic. Then you would want to keep records of the activity to see what works and what doesn’t.
Remember that there are many different strategies and methods to use when performing Search Engine Marketing. Every person is different, with different businesses, websites, products, clients and customers. Figuring out your personal way of a combination of both paid and unpaid for optimizing your website is important if you want to be successful as much as you can.